GREEN LAKE LAW

Status: In Progress

I serve as the lead designer for Green Lake Law, a Seattle-based firm where I've been responsible for building a cohesive brand identity from the ground up. My work began with logo development, guiding the team through multiple iterations to arrive at a mark that feels both approachable and authoritative. From there, I established their full brand system, including color palette, typography, and visual guidelines that reflect the firm's professional, trusted, and grounded presence.

Beyond identity design, I created their letterhead and document templates for legal paperwork, ensuring all client materials maintain brand consistency. I've also designed supporting items such as stamps, lanyards, and branded merchandise including reflective jackets, water bottles, and t-shirts to reinforce their identity across day-to-day operations.

Currently, I'm designing and coding their website to bring this visual system online, focusing on clarity, professionalism, and an approachable user experience that reflects the firm's values. Throughout this project, I have worked closely with Green Lake Law's leadership to align design decisions with their long-term vision and ensure every detail communicates confidence and care.

The website for Green Lake Law is currently in development. The design focuses on creating an intuitive, professional interface that communicates trust and accessibility while maintaining the established brand identity.

Additional brand applications and materials are being developed as the firm's needs evolve. Each new touchpoint is carefully designed to reinforce the cohesive visual identity established in the brand guidelines.

Green Lake Law

Brand Identity System

Logo & Guidelines

Brand Identity Development

Logo Design

Multiple iterations
Approachable yet authoritative

Seattle-based law firm identity

Legal Document Templates

Letterhead Design

Brand Consistency

Document Design System

Legal Templates

Letterhead design
Document templates

Professional client materials

Branded Merchandise

Reflective Jackets • Water Bottles
T-Shirts • Stamps • Lanyards

Brand Applications

Merchandise Design

Reflective jackets
Water bottles & apparel
Stamps & lanyards

Day-to-day brand presence